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Creme 21
Creme 21 is a German trademark skincare products initially created in 1970s
by Henkel. During its publicity fight was, as to the maker, the opening to
show bare skin. All over the, 1960s the resources in which base and skincare
creation were advertise and sold to customers distorted. Cosmetics and
skincare products are formerly now sold by expert seller, for example
chemists and section stores. Next time as the expansion in grocery shopping
in superstore and ease stores, Henkel declare in 1967 the initiation of plan
Lebensmitteleinzelhandel-Kosmetik (“grocery and retail-trade cosmetics”).
Its aim was to categorize better deviating products in general for
self-service merchant, important to the formation of Creme 21.
The colour orange and the plastic urn signify modernity. The number 21, the
then present age the one became a lawful adult, articulated that the
skincare cream was for the whole family.
The creation was suspended in the mid-1980s due
to irresolute order. Twenty years, later the capitalist Antje Stickel bought
the thinker property for the product from Henkel and establishes Creme 21,
GmbH.
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